From the book "The Spirit Level" (Richard Wilkinson & Kate Pickett): "If correct the theory and evidence set out in this book tells us how to make substantial improvements in the quality of life for the vast majority of the population. Yet unless it is possible to change the way most people see the societies they live in, the theory will be stillborn. Public opinion will only support the necessary political changes if something like the perspective we outline in this book permeates the public mind. We have therefore set up a not-for-profit organisation called The Equality Trust ... to make the kind of evidence set out in the following pages better known and to suggest that there is a way out of the woods for us all."
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