This is a line from a TV advert. Thinking about it from Zeitgeist Movement principles, why would there be toothpaste that doesn't give maximum protection? In the current system the reason is price - and this means that people will buy a cheaper toothpaste rather than the best toothpaste. This might be a false economy (it pays to invest in your teeth), but people have to work and they take opportunities to 'save' money, even if it's a bad idea in the long term to use the inferior product.
In a resource based economy toothpaste would be the most effective that the planet's resources could sustain. Why would anyone seriously want inferior toothpaste?
Toothpaste just serves as an illustration - most products have similar problems
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