A new name for LCC?

Please have a look at the attached documents, one of which is from the latest London Cyclist magazine, and let ME know your views. The Word document guides you in this, but I think the key point is what name for the organisation would appeal most/best to non-members and even people who don’t cycle. Making everything nice for current members is not what we should be about. *

I have studiously avoided using the word ‘cyclist’ where possible in campaigning, based on the idea that I was convinced of that it conjours up a certain image in (some) people’s minds that may not be entirely positive to them. Cycling does not have this connotation. It is true, though, that cycling is an activity, whereas cyclists are people (yes they are!) and it is better to refer to people than an activity. The approved term was “people who cycle”.

Then there’s the word ‘campaign’, which at once makes specific what it is that we’re about, but also (it is said) sounds off putting.

Lastly of my points is that many LCC branches are called [name of borough] cyclists. There’s a name for the logical fallacy that if lots of people do it it must be right.

Anyway, please think about this and let me know, preferably by e-mail.

* My aim is to get more people cycling more often. For me LCC is an organisation that helps in this aim both directly and by supporting me as a campaigner. Therefore the LCC is worth supporting, but to the end of increasing cycling, not growing the LCC per se, though the more members we have, the more clout we have as we represent a larger constituency.