New cycling magazine - ish

http://www.cyclelifestyle.co.uk/

This new magazine available on-line and on paper seems to aim itself at a readership new to cycling - those who have taken it up since it became "fashionable" in recent years. I'm not scoffing at it  - just trying to describe my first impressions of it, from a quick skim. Issue 4 is out already. The earlier issues seem to be available as a pdf but not in the format that emulates a paper magazine on screen.